the vir•tue brand | clothing by vir•tue was created for people who are morally conscience and geared to inspire. When you wear our clothing, even if it’s for a day, you feel something and that’s the purpose of creating.
In 2018, Ed and David launched this clothing brand, inspired by H&M's "coolest monkey in the jungle" incident that featured a young black boy in a hoodie.
Fueled by a commitment to combatting chaos marketing and racial stereotypes, our inaugural imprint, "morals || money," was born.
As the vir•tue brand gains its own identity, we're eager to share our story—where we come from, where we've been, and where we're headed.
We extend an invitation for you to join us on this meaningful journey.
Embracing the words of Richard Monckton Milnes, "The virtue lies in the struggle, not in the prize."