the vir•tue brand | clothing by vir•tue was created for people who are morally conscience and geared to inspire. When you wear our clothing, even if it’s for a day, you feel something and that’s the purpose of creating.
Ed and David started this clothing brand in 2018, stemming from H&M's “coolest monkey in the jungle” mishap, showcasing a little black boy in a hoodie. It made us realize that if H&M is going to use chaos marketing with racial stereotypes, it was our job to combat it.
That’s how our first imprint "morals || money" was created.
With the virtue brand taking on a life of its own, we want you to know where we are from, where we have been and where we are going.
If you are up for it, we want you to join us too.
“The virtue lies in the struggle, not in the prize” – Richard Monckton Milnes